About: Heppelthwaite the Red Van Plumbers are a local family run plumbing and heating company established in 1948. Part of the Evans Group, a company with a £12,000,000 turnover and approximately 100 staff.
Project overview: To generate a sustainable increase of leads and improve conversions. Proactive Edge provide contracted services which involves a member of the team having an agreed amount of physical presence within the company. Proactive Edge provide constructive input, proposals and insights to the board of directors, while having full control over marketing budgets and implementation of sales and marketing strategies.
Achievements: Proactive Edge has quantifiably generated the Evans Group (which includes Heppelthwaite the Red Van Plumbers) an estimated £5,000,000 in turnover. Proactive Edge have modernised and elevated the brands status through strategic and effective branding, customer advocation, press opportunities and the use of modern media technologies.
Other outstanding sales and marketing contributions include winning the face of Which Trusted Traders 2015 competition, appearing on BBC’s DIY SOS, developing a high performance and multiple lead generating website and helping the company secure over 350 customer reviews.